• Premium food and excellent service
• Convenient location downtown
• Strong local following and customer loyalty
• Affordable prices
• Small team size
• Small menu and lack of variety of food choices
• Not renovated in many years
• Partnering with local food apps
• Changing menu items and offering specials
• Using locally sourced ingredients
• Opening a food stall at the farmer's market
• Cost of rent rising
• Cost of ingredients rising
• New competing cafe opening across the street
Strengths
Weaknesses
Opportunities
Threats
You really don't sell sandwiches? This is a cafe!
2%
OAT MILK