Brainstorm Persona Types
Research and Interview
Write Personas
Team Sort / Prioritize
Discuss
Finalize, Print, Dristribute
Generate a list of types of people connected to your product or service.
Find people of each type and interview them about pain points and product use.
Write a detailed description of each person. What do they care about? How do they currently solve the problem?
Gather the team (business and tech) to card sort the profiles. Use a target or triangle approach.
Ask questions like: Are these the same? What if we swap these two?
Print the final primary profile for every team member to reference daily during the project.
Primary
Secondary
Tertiary
Buyer
Reseller
Repair Person
Installer
Competitor
Regulator
Door Marissa Martinez