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Business Context
Specific
Measurable
Achievable
Relevant
Time-Delimited
Chris knows his sales team is not effective. He thinks this is due to inadequate training.
"We will increase monthly sales over previous year"
"By 14% per month"
Chris is careful to assess whether his goal is challenging but achievable.
"By creating customer-centric sales training tools"
"Results by two months after delivery of training"
December
Challenging
Unachievable
14% per month
Poor Sales
Inadequate Training
Focus on reducing customer pain
X
X
X
X
X
X
X
X
X
X
X
X
X