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RAS

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RAS
Storyboard That

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Montāžas Teksta

  • Problem Experienced
  • I am not sure if I am doing what I should be for retirement.______________and really wish I knew if I was doing what I should be doing right.______________
  • Solution Search
  • I went to my retirement plan's website ______________but I could not find a clear answer.______________
  • Product Discovery
  • Oh I logged on and ______________I see a diagnostic I can take to see if I'm on track.______________
  • Clearly show an example scenario where the customer is experiencing a pain point where they would want your product.
  • Product Experienced
  • All I do is hit this magic button...
  • For most problems there is an existing solution, explain why it doesn't quite work in your scenario.
  • Problem Alleviated
  • ______________It not only evaluates what I'm currently doing but it gives me recommendations to improve my retirement outcome.______________
  • Show a plausible way your user could be introduced to your product/offering. Google? Word of Mouth?
  • Beneficial Outcome
  • Wow! This product saved me______________I guess I won't be eating cat food in retirement!______________
  • Show a magical solution that largely ignores the bigger question of how the technology works behind the scene.
  • Magic Button
  • After the magic button is pressed, what happens from a customer perspective?
  • Why is the customer happy? What benefit to them was experienced?
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