Customer Experiences Problem

Customer Ignores Problem and Does Not Search for Solution

Customer Uses Product They Already Have as Solition

Customer Searches for New Product to Serve as Solition

Customer Finds New Product

Customer Tests Out New Product

New Product Serves as Sufficient Solution for Customers Original Problem

Customer is Happy and Purchases Product

Existing Product Solves Issue and Customer is Happy

Exisiting Product Does not Solve Issue

Customer Does Not Purchase New Product

Problem is Not Serious Enough to Search for Solution

Problem Persists and Customer Decides they Need a Solution