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Montāžas Teksta
- Slidkalniņš: 1
- Scene 1: Wide shots of traffic and crowded public transport, using muted, gray tones to emphasize the frustration and monotony of these commutes.
- Scene 2: Close-ups of the cyclist preparing for their ride, with a transition to brighter colors and upbeat music as they start pedaling. This scene visually represents the shift from stress to freedom.
- Scene 4: A split-screen comparison between the stressed car commuter and the joyful cyclist, using side-by-side framing to drive home the contrast. The cyclist’s side should be colorful and bright, while the driver's side remains stuck in gloomy, stagnant traffic.
- Scene 3: Medium shots of diverse cyclists, including professionals, parents, and fitness enthusiasts, enjoying their ride in the sunshine. This scene should convey a sense of ease and happiness, with vibrant, warm tones.
- Slidkalniņš: 2
- Scene 5: A clear, bold visual of the campaign logo and website, with the call to action lasting long enough for viewers to absorb it. The upbeat music should continue here to maintain the positive tone of the ad.
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