Siužetinės Linijos Tekstas
- Problem Experienced
- I am not sure if I am doing what I should be for retirement.______________and really wish I knew if I was doing what I should be doing right.______________
- Solution Search
- I went to my retirement plan's website ______________but I could not find a clear answer.______________
- Product Discovery
- Oh I logged on and ______________I see a diagnostic I can take to see if I'm on track.______________
- Clearly show an example scenario where the customer is experiencing a pain point where they would want your product.
- Product Experienced
- All I do is hit this magic button...
- For most problems there is an existing solution, explain why it doesn't quite work in your scenario.
- Problem Alleviated
- ______________It not only evaluates what I'm currently doing but it gives me recommendations to improve my retirement outcome.______________
- Show a plausible way your user could be introduced to your product/offering. Google? Word of Mouth?
- Beneficial Outcome
- Wow! This product saved me______________I guess I won't be eating cat food in retirement!______________
- Show a magical solution that largely ignores the bigger question of how the technology works behind the scene.
- Magic Button
- After the magic button is pressed, what happens from a customer perspective?
- Why is the customer happy? What benefit to them was experienced?
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