A storyboard depicting different types of negotiating power used during a negotiation.
Siužetinės Linijos Tekstas
Skaidrė: 1
PERSONAL
As the contract is up for renewal, we're proposing a modest, 8% increase in the rate. We can sign the paperwork now, leaving everything else exactly the same. Your day-to-day operations won't change at all.
OBSTRUCTIVE
CONSTRUCTIVE
Fabricorp opens by using their negotiator's personal power to augment their constructive and obstructive power. She wants to narrowly frame the negotiation as a compromise over raw numbers.
Skaidrė: 2
NORMATIVE
Our margins are thin enough to begin with. You know we're good customers, maybe there is a something we can work out.
NextWidget knows that they could be pressured into an unfavorable deal if they try to haggle about price. They switch the focus of the negotiation, relying on normative power.
Skaidrė: 3
NORMATIVE
I understand your situation, but we have the same pressures on our side. The increase isn't arbitrary, it reflects higher costs, some of which we have to pass along.
However, Fabricorp responds with their own normative argument.
Skaidrė: 4
NORMATIVE
Mega Manufacturing's rates are significantly lower than that though. We simply can't justify a large departure from the industry average.
WALKING
Frankly, I don't like the idea of the paperwork that would involve, but they might be our best option.
NextWidget demonstrates both their normative and walking power when mentioning Fabricorp's competitor. This effectively neutralizes most of Fabricorp's obstructive power, while acknowledging some remains.
Skaidrė: 5
CONSTRUCTIVE
We both know only Fabricorp can give you the reliability and customer care that you enjoy right now.
Remember that shipment debacle last April? Fixing those sorts of problems is what you're buying with a very modest rate increase.
That's true. I have another idea though...
In response, Fabricorp once again narrows the discussion to a single issue, but this time centered around constructive power.
Skaidrė: 6
PERSONAL
CONSTRUCTIVE
NextWidget prepares to present a package deal that benefits both sides. This uses a different sort of personal power, a capability for creative collaboration, to augment constructive power.
Skaidrė: 0
Hear me out. I think I have a plan that can protect us both against rising costs, and an opportunity to increase profits in the long term.
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