Hi George! Sorry for asking to see you this early,but i was thinking of starting a business and I don't know where to begin could you please guide me, you studied marketing didnt you?
No problem Anna, I'm happy to help. So first you have to look at the Geographic variables, which is segmenting a market based on where customers live, ill tell you more while we walk over to the restuarant
WOW! So what are the Geographic variables?
ok, so there's a location which is meeting various customers'needs based on where they live. Then there's the climate. Which is segmenting a market based on the weather conditions of a particular area and lastly there's community size, which is segmenting a market based on the size of the population of a particular area, for example you wouldn't want to open a fancy restaurant where there are not a lot of people
Wow that makes alot of sense. SO for the climate variable an example would be opening a coat or warm clothing store in places with colder weathers right?
WOW George that helped so much thank you so much.
No problem Anna, lets talk about your business options now...
Yes! that's correct and for location, you would consider opening a fast food restaurant near a high school.
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