In 2021, there has been several incidents of racism, racial discrimination and xenophobia happened in Malaysia.Previously there was an incident called “13 May Incident” which refers to an episode of racial riots.If the incidents of racism are not handled more carefully and cautiously, Malaysian’s citizen bonds would be broken apart due to such incidents.
OBJECTIVES OF CAMPAIGN
Encourage a sense of community among Malaysians
Can impart unity-related knowledge
GROUP VIOLET
Able to raise the community's awareness of the idea of unity
To demonstrate how to make the spirit of unity stronger
TARGET AUDIENCES
DETAILS OBJECTIVE 1
Unity is unification, and the degree and type of unification exhibited by a community or group and their neighbors. It refers to all social relationships that connect people. This term is commonly used in the field of sociology or social science.
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The results show that the level of unity in Malaysia is still strong even though the social deficit still exists. Unification efforts need to be carried out continuously by focusing on specific issues
MALAYSIAN CITIZENS
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