close shot of underprivileged kid tying their old Nike shoes and zooms in on lace and then zooms out of lace to a privileged kid tying their brand new customised Nike shoes getting ready to play soccer at a childcare centre , soft background music
Screen then fades into different segments of news ads with the same message: more than 40% of children below primary school age do not have access to childcare music stops: the words it all starts with you appears one by one on the screen
I am?
Yes you are
Dialogue: This is Nike for You...for children close up shot of different customised kids shoes that are changing in the same place - ad will show how the shoes can be customised
Nike for YOU.By YOU.For a Future YOU
Dialogue: For every customised shoe purchased, 30% of profits will go to help the parents of the workers that create our shoes to send their children to childcare
montage scene of children achieving their dreams in the futuredialogue accompanying for each scene as an example: Maya is going to be a doctor
Phrases appear on screen one by one
Sukurta daugiau nei 30 milijonų siužetinių lentelių