Opening shot of Kalpana enjoying a book. She could be anybody's daughter. Relatable for the audience, inviting them to feel a connection.
Climax: NGO appears
We learn that Kalpana is growing up in poverty in India. She has to work as a maid in people's homes so that there's enough money for her to eat. Hook and hold established.
Falling action: elaborate on our fix
Kalpana asked her parents to send her to school, but they cannot afford it. Even attending the local government school entails costs like a uniform, and the money she earns as a maid would be lost.
Resolution and call to action
  English Exam
Kalpana's family was delighted to learn that our NGO funds learning centres in underprivileged Indian communities, and provides teachers and resources so that out-of-school children like Kalpana can learn in the evenings.
Kalpana has become an eager and active student at her local centre. She is being schooled in literacy and numeracy and excels at reading.  
The payoff: Kalpana is now sitting her English exam, which will open doors to opportunities for her. DONATE to help other children like Kalpana secure a pathway out of poverty!
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