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https://www.storyboardthat.com/lesson-plans/transcontinental-railroad/advertisement
Activity Overview
Template and Class Instructions
Rubric
Activity Overview Accordion Arrow

Activity Overview


Teachers can expose students to posters advertising for labor on the construction of the railroad as well as the advertisements after construction that promoted the new line and travel from coast to coast. Students can learn how many people sought opportunity working on the railroads and towns and businesses sprung up along its construction. They can also see how the completion of the railroad allowed people to travel much faster for business or pleasure. Looking at primary sources gives students a deeper understanding of the time period. They can pay special attention to the graphics and fonts utilized as well as the language used to entice potential workers or travelers.

In this activity, students will create an advertisement for the Transcontinental Railroad. They should include a headline, tagline (catchy slogan) and description of the services. They should also include a background scene or pattern as well as any other appropriate items, characters, maps, symbols, or scenes to illustrate their advertisement.


Template and Class Instructions Accordion Arrow

Template and Class Instructions

(These instructions are completely customizable. After clicking "Copy Activity", update the instructions on the Edit Tab of the assignment.)



Due Date:

Objective: Create a poster advertising the transcontinental railroad.

Student Instructions:

  1. Click “Start Assignment”.
  2. Using the poster template, write a compelling headline, tagline and short description to describe the amazing features and possibilities the new railroad provides.
  3. Include scenes, items, symbols, maps, and/or characters to enhance your advertisement.

Requirements: Headline, tagline, short description and images.

Lesson Plan Reference

Switch to: Common CoreArizonaCaliforniaColoradoFloridaGeorgiaIowaKansasMarylandMassachusettsNebraskaNew JerseyNew YorkNorth CarolinaOhioOklahomaPennsylvaniaUtah

Rubric Accordion Arrow

Rubric

(You can also create your own on Quick Rubric.)


Rubric
Proficient Emerging Beginning
Illustrations
The illustrations use appropriate scenes, characters and items.
The illustrations are difficult to understand.
The illustrations do not clearly relate to the assignment.
Evidence of Effort
Work is well written and carefully thought out.
Work shows some evidence of effort.
Work shows little evidence of any effort.
Conventions
Spelling, grammar, and punctuation are mostly correct.
Spelling, grammar, and punctuation are somewhat correct.
Spelling, grammar, and punctuation are mostly incorrect.


Activity Overview


Teachers can expose students to posters advertising for labor on the construction of the railroad as well as the advertisements after construction that promoted the new line and travel from coast to coast. Students can learn how many people sought opportunity working on the railroads and towns and businesses sprung up along its construction. They can also see how the completion of the railroad allowed people to travel much faster for business or pleasure. Looking at primary sources gives students a deeper understanding of the time period. They can pay special attention to the graphics and fonts utilized as well as the language used to entice potential workers or travelers.

In this activity, students will create an advertisement for the Transcontinental Railroad. They should include a headline, tagline (catchy slogan) and description of the services. They should also include a background scene or pattern as well as any other appropriate items, characters, maps, symbols, or scenes to illustrate their advertisement.


Template and Class Instructions

(These instructions are completely customizable. After clicking "Copy Activity", update the instructions on the Edit Tab of the assignment.)



Due Date:

Objective: Create a poster advertising the transcontinental railroad.

Student Instructions:

  1. Click “Start Assignment”.
  2. Using the poster template, write a compelling headline, tagline and short description to describe the amazing features and possibilities the new railroad provides.
  3. Include scenes, items, symbols, maps, and/or characters to enhance your advertisement.

Requirements: Headline, tagline, short description and images.

Lesson Plan Reference

Switch to: Common CoreArizonaCaliforniaColoradoFloridaGeorgiaIowaKansasMarylandMassachusettsNebraskaNew JerseyNew YorkNorth CarolinaOhioOklahomaPennsylvaniaUtah

Rubric

(You can also create your own on Quick Rubric.)


Rubric
Proficient Emerging Beginning
Illustrations
The illustrations use appropriate scenes, characters and items.
The illustrations are difficult to understand.
The illustrations do not clearly relate to the assignment.
Evidence of Effort
Work is well written and carefully thought out.
Work shows some evidence of effort.
Work shows little evidence of any effort.
Conventions
Spelling, grammar, and punctuation are mostly correct.
Spelling, grammar, and punctuation are somewhat correct.
Spelling, grammar, and punctuation are mostly incorrect.





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