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Testo Storyboard
- Backpacks haven’s changed much since their invention for hunting and hiking.
- But that’s not what your day looks like.
- We’ve come accustomed to bad design, but it doesn’t have to be that way. And you certainly shouldn’t be carrying it around on your back.
- (Old flickery black and white film of dudes hiking)
- What if your backpack could predict your every move. Deliver what you need when you need it. …All at the touch of a button.
- Introducing WATSON: tagline tbd
- HARD STOP. Then; fast cuts of 1st person perspective daily activities. Super cool. Aspirational.
- (Last cut of previous scene slows and we focuse struggles: tipping over, can’t reach side pockets.)
- Meet Valerie, she’s a big believer in solving design problems that are commonly overlooked.
- (Cinematic shots of bag opening, standing upright, charging.)
- (Dude walking/thriving with the backpack.)
- Val looks at camera, keeps working. 360 pan.
- VALERIE: Designer. Champion Figure Skater. Paradigm Shifter.
- Talk about features, from fundamental to specific.
- Keep talking about features not yet mentioned. In regular voice, over action sequence.
- Dude uses rad features through his day. Include “make the world a better place” sticker on his laptop. Include trip to chiro/ accreditation subtitle)
- Holds doors. Doing good samaritan thing when he sees the girl has lost her pup. Springs into action. Rolls over a car.
- ACTION SEQUENCE
- Watson (Backpack): Helping you make the world a better place.
- Catches pup, puts him in the bag.Has to dodge a few things. Returns to the babe.
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