• Premium food and excellent service• Convenient location downtown• Strong local following and customer loyalty• Affordable prices
• Small team size• Small menu and lack of variety of food choices• Not renovated in many years
• Partnering with local food apps• Changing menu items and offering specials• Using locally sourced ingredients• Opening a food stall at the farmer's market
• Cost of rent rising• Cost of ingredients rising• New competing cafe opening across the street
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