Political
Economic
Social/Cultural
Technological
• Existing and upcoming legislation
• Governmental and political stability
• Taxes, tariffs, regulations, labor laws, etc.
• Health of the overall economy
• Unemployment
• Interest rates, inflation, exchange rates, etc.
• Demographics
• Education, health, class structure
• Cultural norms and attitudes
• Recent technological developments
• RD activities
• Rate and scope of technological changes
P.E.S.T.
di Nathanael Okhuysen