The 5 Economic Utilities
Testo Storyboard
- Today we're learning about the 5 economic utilities!
- This is where makeup is made in the factory!
- I drove here to buy makeup.
- The 5 Economic UtilitiesKatie McLaughlin
- I need makeup for my school dance
- Form utility: changing raw materials or putting parts together to make them more usefulEx. pigments, plastic (for lipstick tube), lipstick base
- Place utility: the place where a person can buy the productEx. drug store, mall, Sephora, MAC store
- Must buy!Best lipstick on the market!MAC Cosmetics
- Time utility: having the product available at a certain time of year or time of dayEx. school year, prom season
- Possession utility: the exchange of a product for some monetary valueEx. dollar bills, coins, credit/debit card, gift card
- Information utility: communication with the consumer about your product or service. Making people aware your product or service exists.Ex. commercials, ads, posters, fliers, pop-ups
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