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Testo Storyboard
Problem Experienced
I am doing ____nothing__________and really wish I could_____download snapchat on my phone_________
Solution Search
I try the obvious solution______of going to the appstore________but__it wont let me download the app____________
Product Discovery
Oh I just found_____an article to help me _________by ___asking a friend___________
Clearly show an example scenario where the customer is experiencing a pain point where they would want your product.
Product Experienced
All I do is hit this magic button...
For most problems there is an existing solution, explain why it doesn't quite work in your scenario.
Problem Alleviated
______snapcghat________shows up in_____my appstore _________
Show a plausible way your user could be introduced to your product/offering. Google? Word of Mouth?
Beneficial Outcome
Wow! This saved me______from being sad________and let me_______be happy_______
Show a magical solution that largely ignores the bigger question of how the technology works behind the scene.
Magic Button
After the magic button is pressed, what happens from a customer perspective?
Why is the customer happy? What benefit to them was experienced?
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