BeeHigh PART 1 (slide 1 to 16)
Testo Storyboard
- Nonna, your gelatos are always incredible
- Lorenzo, this recipe is your legacy
- ADD AD
- Annie, look at that! Do you want to try their ice creams?
- Finally started my own business!
- BeeHigh Gelato, the emerging artisanal ice cream parlour.
- Lorenzo Luichi spent every summer of his childhood at his Grandma's honey farm.
- How can these ice creams be so tasty?
- After moving to London in 2008, Lorenzo decides to open an artisanal gelato shop selling ice cream infused with Cannabidiol.
- Should I open up two more stores?
- BeeHigh became an overnight sensation!
- How should we approach our manufacturing to suit a large demand? Should we continue in-house or outsource to external manufacturers?
- BeeHigh clients kept coming back for the fun and colorful in-store experience.
- (A) IN-HOUSE PRODUCTION
- (B) OUT-SOURCE TO EXTERNAL
- BeeHigh is a success and Lorenzo is thinking to expand into Central London.
- Guys, you are fantastic!
- Discussing with Marie Taillard, Lorenzo wants to understand how to approach his expansion project.
- "Should we continue with in-house production (increasing our facilities) or outsource to external manufacturers?"
- By continuing to produce in-house and building two more facilities, Lorenzo controls the production and protects the heritage.
- (A) SPECIALTY LUXURY STORES?
- (B) OWN STORES?
- (C) SELL WHOLESALE?
- I think I should choose two options
- Do you know that BeeHigh opened three new stores
- Yes! There is one just near by, it's now a weekly ritual to go there!
- Daniela! What a suprise!
- Lorenzo!
- "Which options would you choose in terms of supply channels to make sure Lorenzo keeps the brand heritage, quality and experience?"
- (A) DELIVERY APPS
- ADD A DELIVEROO SCREENSHOT
- (B) OWN SERVICE
- By the end of the year, Lorenzo promoted his brand to a much wider network while keeping its premium status.
- BeeHigh!!!!!
- One day, Lorenzo ran into Daniela and began a conversation with her.
- Daniela! That was a success! Could you help me with one more thing?
- "Should we start using delivery applications or should we launch our own delivery service?"
- Due to the success of the delivery application, BeeHigh became more accessible.
- I am going to Berlin and you?
- Lorenzo went back to see Daniela and asked her whether he should ask his friend Emma Watson to become a brand ambassador.
- (A) YES
- (B) NO
- Emma Watson happily agreed to promote BeeHigh and its evolutionary product.
- The stores in London have become so popular that people are travelling to try these amazing gelatos.
- I am going to BeeHigh
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