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Who Are They?
How does the problem you want to solve relate to them?
What is their technical skill level or subject matter expertise?
Give them a name, age, gender, occupation or role, and any other appropriate demographics
What do they care about? How do they currently solve this problem?
Will they need a point and click interface or will they be configuring and programming?
Rene, 29, marketing professional, owns 2-person agency serving many small clients
Rene wants to create visual media to help her clients sell products or services. Values: quick, easy, inexpensive.
Rene knows graphic design but not much photography.