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Economic Utilities

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Economic Utilities
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Storyboard Szöveg

  • Economic Utility
  • The functions of marketing add value to a product by making it more useful. This added value is called utility.
  • Form Utility
  • Changing raw materials or putting parts together to make them more useful is Form Utility.
  • Place Utility
  • Having a product where customers can buy it is the basis of Place Utility.
  • Quality clothes made for any type of person are sold at malls and stores such as DXL, Dick's and Kohl's.
  • Time Utility
  • Having a product available at a time convenient for customers is Time Utility.
  • Colorful fabrics, nylon, and other materials are all used in the creation of clothes.
  • Information Utility
  • Providing information so the customer is comfortable buying a product is Information Utility.
  • A store is sent boxes of clothes and they are to be sold on the racks at this outlet clothes store.
  • Possession Utility
  • Possession Utility is an exchange of a product for some monetary value.
  • Clothes are sold all year round so a customer can buy any clothing articles they desire anytime of the year.
  • Information about the clothes are provided in the form of advertisements and clothing tags that give description of a product.
  • Clothes are to be bought with any form of payment the customer has.
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