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Storyboard Szöveg

  • Csúszik: 1
  • Wow! I have never seen anything like that painting before, it is magnificent!
  • Csúszik: 2
  • I am commissioning you to paint a mural on the ceiling. I want everyone who sees it to be astonished
  • Of course ma'am. It should be done in 2 years or so
  • Csúszik: 3
  • Ah I am finally here! I traveled far to read your version of a religious text
  • Oh good! it is my life's work and cannot leave the monastery. Come in and see
  • Csúszik: 4
  • I have invented the printing press! now more people can read it!
  • Csúszik: 5
  • Before modern media, art, literature and media had an aura. It was rare, and unique
  • It is a printing machine! Now even the working class can have access to reading material!
  • Hmmm, more like a money printing machine! I will buy it from you and use it to expand my business
  • Then came capitalism and the commodification of media. Reproduction replaced originals
  • Csúszik: 6
  • An important element of 'the aura' is that the media was not able to be reproduced. Only certain people were lucky enough to experience it
  • I just bought another news company, now we can print more media!
  • What if we started advertising in them too? then people would buy more stuff!
  • Media became a comodidty, and more often than not, a means to sell more and more things to consumers.
  • Csúszik: 7
  • The media would take lifetimes to create, and most of it could not be moved, incentivizing people to travel for it, creating a certain aura
  • Ugh I'm bored!
  • Media has become extremely accessible to the average person, leading to a content overload
  • Csúszik: 8
  • Eventually, with the advent of modern technologies, a lot of media became easy to reproduce, and therefore more accessible
  • Wow look at that church!
  • *yawn* This is the fifth church we've seen on our trip. It's not that interesting
  • Overconsumption and reproduction, both products of capitalism have contributed greatly to what sociologists call 'dispelling the aura'
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