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DRAWING ATTENTION TO THE ISSUE:
CONSISTENCY OF POSITION:
COGNITIVE CONFLICTING/ DEEPER PROCESSING:
VOTES FOR WOMEN
Woman threw herself in front of a horse
AUGMENTATION PRINCIPLE:
This same message was displayed
SNOWBALL EFFECT:
VOTES FOR WOMEN
Suffragettes made statements to challenge mainstream ideas in a non threatening way
SOCIAL CRYPOTAMNESIA:
How did we get the vote?
Told people about the horrific ways in which they had been treated
More and more people began to offer their support
Women now have the vote but do not remember what women had to go through to get the vote
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