Marketing Comic Strip
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- MarketFunctions101
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- Product/Service Management includes developing and obtaining a product to the customers wants and needs.
- Market planning shows how a business will plan to advertise their product-guides decision making-less money and time wasted
- . involves determining and adjusting prices to maximize return and meet customers’ perceptions of value. Well recognized brands may use value-based pricing.
- Gathering data from targeted audience, analysis. This helps with accurate information for customers.(ex:surveys, customers sharing analytics to help them develop better software)
- marketing info information
- pricing
- Identifies, selects, monitors, and evaluates sales channels (a.k.a. channels of distribution)Puts products in the customers’ hands
- Channel management involves identifying, selecting, monitoring, and evaluating sales channels
- Examples may include:a luxury bakery that only sells certain products in upscale areas, sales and operations planning.
- Selling involves interaction with customers. influences purchase decisions and enhances future business opportunities.
- Promotion Informs, persuades or reminds customers about a business and/or its products(ex: ads, deals, sales, public relations)
- promotion/selling
- Any Questions?
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