"Of course, Nathan! E-commerce is all about creating a seamless shopping experience for customers. You need a user-friendly website, high-quality product images, and detailed descriptions."
"Hey Jasmeen, I've been thinking about starting an online store. You have experience in digital marketing, right? Can you give me some tips?"
Scene 1: A COZY CAFE In a bustling café, two friends, Nathan and Jasmeen, catch up over coffee and conversation about the ever-evolving world of e-commerce and digital marketing."
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"That makes sense. But how do I get people to visit my site?"
"SEO, or Search Engine Optimization, is key. Use relevant keywords, create engaging content, and make sure your site is mobile-friendly. This helps your store rank higher in search engine results."
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"Absolutely. Social media platforms are great for reaching a larger audience. Share your products, engage with your followers, and run targeted ads. Consistent posting and using visual content can boost your visibility."
"I've heard social media is important too. What's the best way to use it?"