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Lifelabs prototype storyboard
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I think it would be most beneficial to have as broad of reach as possible
Firstly, what should the target of the campaign be?
Well, I believe it would be most efficient to target the ads where people are at most risk of addiction, likein low income subdivisions
Either Youtube or Facebook I think would suffice
While I agree with the idea of having as broad of targets as possible
with the limited resources we have we're gonna have to make it more focused
with that said, what platform should the ads be on?
Would it be possible to put both with our budget?
How about we try to do flyers and Facebook ads? There both cheap and can be effective in the right region
With our low budget, it would be unrealistic to try both
I am inclined to believe so too
We could contact an expert in the medical industry to appear in the Ads
Now with the platform and target settled, let's think of ad Ideas
We could make posters that quickly present the dangers of opium addiction
With each poster showing a differentrisk and danger
We could likely do both if the medical expert is willing to for free
What about let's take notes from ads from other companies?
Like how colgate uses statistics to advertise their toothpase
but we need more ad ideas, as early as now to experiment on what does and doesn't work
Would it be a good idea to have a marketing phrases in our campaign?
That could be risky, if we were to make it too lighthearted it could effect the integrity of the campaign
But with that said, let's deploy all the ideas here on a small scale
And moniter public reception to see the best approach in the future
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