345 A1
טקסט Storyboard
- שקופית: 1
- Wow! I have never seen anything like that painting before, it is magnificent!
- שקופית: 2
- I am commissioning you to paint a mural on the ceiling. I want everyone who sees it to be astonished
- Of course ma'am. It should be done in 2 years or so
- שקופית: 3
- Ah I am finally here! I traveled far to read your version of a religious text
- Oh good! it is my life's work and cannot leave the monastery. Come in and see
- שקופית: 4
- I have invented the printing press! now more people can read it!
- שקופית: 5
- Before modern media, art, literature and media had an aura. It was rare, and unique
- It is a printing machine! Now even the working class can have access to reading material!
- Hmmm, more like a money printing machine! I will buy it from you and use it to expand my business
- Then came capitalism and the commodification of media. Reproduction replaced originals
- שקופית: 6
- An important element of 'the aura' is that the media was not able to be reproduced. Only certain people were lucky enough to experience it
- I just bought another news company, now we can print more media!
- What if we started advertising in them too? then people would buy more stuff!
- Media became a comodidty, and more often than not, a means to sell more and more things to consumers.
- שקופית: 7
- The media would take lifetimes to create, and most of it could not be moved, incentivizing people to travel for it, creating a certain aura
- Ugh I'm bored!
- Media has become extremely accessible to the average person, leading to a content overload
- שקופית: 8
- Eventually, with the advent of modern technologies, a lot of media became easy to reproduce, and therefore more accessible
- Wow look at that church!
- *yawn* This is the fifth church we've seen on our trip. It's not that interesting
- Overconsumption and reproduction, both products of capitalism have contributed greatly to what sociologists call 'dispelling the aura'
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