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Strengths
Weaknesses
•Readily achievable development goals •Experience and reputation launching similar products •Low overhead costs •Low initial capital requirements
Opportunities
SoLoMoFoo SWOT
•Development resources currently tied up in other projects •Target market is highly heterogeneous
Threats
!
•Network of local companies and workspaces provides viable initial market • Product is unique
•Potential tort and/or health code liabilities •Product is easy to replicate on technical level •Existing social networks may act as competition
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