IMC 615
Storyboard Description
RC Cola Campaign
Texte du Storyboard
- Intro
- Office scene
- Kitchen scene
- Scene shows pre-adolescent boy playing video games. The scene cuts away with Mario Brothers death sound.
- Frustration builds
- Second scene shows Hispanic millennial male working on his computer. Audio: Kid calls "Papi, can you help me pass this level? Dad responds: "Let me grab an RC Cola and I'll be right there."
- A helping hand
- Scene: Dad walks into kitchen, opens refrigerator and grabs one ice cold RC Cola. Audio: Mario Brothers death sound plays again Scene: Dad decides to grab a second RC Cola.
- Victory! La buena vida!
- Scene: Dad walks into family room. Son looks frustrated. Audio: The Mario Brothers death sound plays a third time.
- Scene: Dad hands son an RC Cola. Audio "I know a secret passage, we'll beat this." Scene: Kid smiles and dad sits down.
- Scene: Mario Brothers victory song plays. Dad and son smile. Both take a drink of RC Cola. Audio: Announcer says: "La buena vida. Share all your great tastes. Share an RC Cola!"
Plus de 30 millions de storyboards créés