Name of gym shown to the audience to display who the company are. By showing the name it creates brand awareness and familiarity over time to the public.
scene 4 / images + text
Group of students shown meeting outside gym. Different hair and skin colours shown to display diversity thus giving a wider range of people a chance to relate to the advert. Sport team t shirts are displayed to reinforce our gyms idea for members discount for those in a society.
By demonstrating that everyone is welcome it appears inclusive and therefore people will feel comfortable to join.
This has more information for the audience about the gym. These are important details to include as people need to know if its within their budget. The phone and sign up sheet shows the different ways to sign up and the calendar pushes them to do it sooner. The money image links to the text and makes it more appealing to look at.
Sign up today...no contract, first month £5, then £13.99pm!