Digital dukandaar
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- Meet Deepak!
- Deepak has loyal customers...
- Didi how are your kids? And did everyone like the Sari in that wedding?
- Didi we got some new blouses like you asked the last time. Let me show them...
- ..he also gets new customers..
- Aaiye didi, latest salwars at best prices! We even have Kareena Kapoor's 'Jab we met' collection
- Hi ma'am, we have the latest modern skirts collection. No charge for checking them :)
- A fashion shop owner, father of 2, sole earner in his family...
- But there's an issue
- Deepak knows what his customers want, connects with them and knows his selection..
- This has Deepak worried..
- How will I feed my family?
- A suave salesman, Deepak has learnt the art of closing a sale, generating intrigue etc.
- However, Nitin can help Deepak...
- Hey Deepak, what if I told you I can solve all of your issues?
- How many Sarees will you buy Nitin?
- Coronavirus has changed the landscape for Deepak
- Deepak isn't getting customers to his stores. And this could be a long-term issue...
- How do I pay rent?
- Will my customers ever return?
- 2GUD is well-positioned to solve for these issues...
- By helping him go Digital...
- Hehe. No Deepak. But I can connect you to your customers online...
- Wow, tell me more...
- with a virtual store...
- Let's create a store for you exactly like this with all your products
- But how will my customers reach me?
- that his customers can view..
- It's very easy. You can share a link with your customers. 2GUD will also get you new customers.
- But in a store I can talk to them and convince them...
- Also, how did he get a beard?
- We will help Deepak create his online Dukaan
- and engage with him digitally...
- Oh we have live streams, videos etc that you can make.. you can also chat with customers..
- Wow.. So you're saying my customers just order from home?
- By re-using current Influencer/ Reseller store constructs...
- while 2GUD handles everything else
- Exactly! And 2GUD will also handle fulfilment if you want... so you can just sell...
- This is just amazing... Sign me up!
- Deepak can easily share the stores with his customers...
- we can enable this at min. delta cost
- So Chanakya, we have stores, livestream. My team will manually onboard the Retailers...
- Our engagement constructs (Livestream, Video, STL, Chat) will help Deepak engage like he'd do offline...
- 2GUD can fulfill the orders for Deepak...
- Mostly manual interventions to test proof of concept...
- Hey wait, why does he look younger than me?
- Yes, makes sense. Let's do this right away!
- What's the GTM
- 1. KAM led onboarding of Retailers2. Assisted Store Creation
- Retailer Onboard
- Cust. Onboard
- 1. Retailer shares link with cust., re-shares 2. 2GUD leads existing cust.
- 1. Cust. views selection, talks to Retailer2. Purchase made, Retailer prepares package3. Non-FBF fulfilment and BAU post order
- Cust. Exp.
- this benefits 2GUD a lot...
- We get new supply, customers, lower CAC, not to mention helping Retailers in this time...
- I already said let's do it.. Why is he overselling?
- Deepak is now really happy..
- Do I really need this physical store now?
- Re-using constructs available or being built in parallel. Can be launched with manual efforts to check hypothesis.
- Questions...
- 1. Will Deepak drive customers to store2. Will these customers convert better3. Will this help drive CAC down?
- And so are hundreds others like him...
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