CPT 3
Texte du Storyboard
- Alice and Mark, since are business isn't doing too well, we decided to rebrand our shoe brand. I have put you two in charge of the marketing. I am allowing you to make any changes you think is necessary to increase profitability.
- Okay sir, we will turn it in by the end of today!
- Okay, so we first need to work on the branding of this company. I think we should change the brand name of the shoes .
- I agree. Brand names are important for the identity of a company. To stand out from competition, we need something unique, easy to remember, and compelling.
- Well, our shoes focus on providing comfort by being lightweight and well fitted.
- We can have the brand name as SnugFit! What do you think?
- I think that's perfect! Consumers would be able to remember it easily, so they would repurchase our products and provide publicity when telling others. It also paints the exact picture needed for our shoes.
- Right. So a brand name that depicts that would be ideal because it would encourage the right target audience.
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