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Marketing Storyboard

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Marketing Storyboard
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Kuvakäsikirjoitus Teksti

  • Economic Utilities
  • Economic utility: the functions of marketing add value to a product by making it more useful. This added value is called utility
  • Form Utility
  • Form Utility: Changing raw materials or putting parts together to make them more useful
  • Place Utility
  • Place Utility: Having a product where customers can buy it.
  • The owners of Soccer Shop are discussing economic utilities and what soccer cleats they want to produce next.
  • Time Utility
  • Time Utility: Having a product available at a time convenient for customers.
  • Factory workers at Soccer Shop are creating new soccer cleats.
  • Information Utility
  • Information Utility: Is providing information so the customer is comfortable buying.
  • The owner of Soccer Shop is negotiating with the store owner trying to get her to sell his new cleats.
  • Possession Utility
  • Possession Utility: The exchange of a product for some monetary value.
  • The store owner increased the number of hours the store is open to be more convenient for customers that are busy.
  • Open 9AM- 10PM
  • The owner of Soccer Shop is informing the young soccer teens on their new cleats.
  • A teen soccer player is purchasing the new cleats from Soccer Shop with cash.
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