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URS project
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Kuvakäsikirjoitus Teksti

  • And I'm Mr. Schnauzer. For example, in Wisconsin, people are influenced by a number of different sources, including talk radio, cable news, and broadcast television.
  • Hi kids! I'm Mr. Beagle, and today I'm going to explain the author of this comic's research area.
  • Democrats tend to trust more liberal news sources, like CNN or the New York Times.
  • Republicans tend to trust more conservative news sources, like Fox News or Breitbart.
  • In the author's research project, they investigate the relationship between media consumption, beliefs, and behavior.
  • People in the United States often form their beliefs and decisions based on the media they consume.
  • This is Mrs Calico (she/her). She is a member of the Cat party, and she reads the Meow York Times. The author wants to know what decisions she makes that correlate with her political views and news diet.
  • The idea is that if we know she is a Cat party member who reads the Meow York Times, we can, with data, make assumptions about what else she likes and dislikes.
  • For example, if we find that (with a sufficient sample size) most Cat party members who read the Meow York Times like long naps and boxes, and dislike hairballs and water, we can assume that Mrs Calico is likely to have the same opinions.
  • The author of this comic wants to understand the effects of these choices on people's behaviors. Here's an example from the animal world to help explain.
  • We create this data by surveying individuals and asking them about their political opinions, their news diet and preferences, and what they buy, like, and dislike.
  • The goal is to help people get along, something I'm sure we are all in favor of!Thanks for reading! I hope you have a paw-sitive day!
  • All of this information is also considered across party lines. Who listens to talk radio? What effects does it have on conservatives versus liberals?
  • Do talk radio listeners believe their vote is powerful?Which news sources do talk radio listeners find the most trustworthy?Which social media platforms do talk radio listeners use, and how do they use them?
  • The author's specific area of research is talk radio and its effects on people's beliefs and interests. These beliefs include:
  • This is useful because with it, we can find out what works to help people understand each other and thus reduce political divisiveness, make news more objective, and increase people's media literacy.
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