Swazz
Kuvakäsikirjoitus Teksti
- Problem Experienced
- My customers are becoming more tech savvy and less likely to carry cash. Cash is my preferred payment method because there are no fees but I feel pressured to accept cards or miss out on sales.______________
- Solution Search
- I use SumUp to process payments. It works well but I have to pay a 2% fee per transaction. On small transactions this quickly adds up. I also pay for the terminal and there are lots of other fees for things like refunds.______________
- Product Discovery
- Oh I just foundSwazz
- Hafid owns an ice-cream van. His business is seasonal and he needs to accept the most popular and convenient payment methods to maximise sales or miss out.
- Product Experienced
- All my customers need to do is find my business in the app or scan a QR code.... then hit pay
- Around 60% of all UK payments are made using a card.The main benefit of cards are the consumer protections. But for in-person micro-transactions consumers aren't as worried about protections. In over 15 years of trading, Hafid has never had a chargeback filed.
- Problem Alleviated
- ______________shows up at______________
- Show a plausible way your user could be introduced to your product/offering. Google? Word of Mouth?
- Beneficial Outcome
- Wow! This product saved me______________and let me______________
- Show a magical solution that largely ignores the bigger question of how the technology works behind the scene.
- PAY
- After the magic button is pressed, what happens from a customer perspective?
- Why is the customer happy? What benefit to them was experienced?
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