Types of Propaganda
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Types of Propaganda and Propaganda Techniques
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- GLITTERING GENERALITIES
- BANDWAGON
- BRECKENRIDGE FOR PRES.
- VOTE LINCOLN!
- SAVE OUR COUNTRY!
- TESTIMONIAL
- I voted for higher taxes, and my workshop hasn't had to move overseas!
- CARD STACKING
- Fare increases keep YOU on schedule!
- Your tax dollars help!
- Strongly loaded words that access the positive emotions of the target audienceEmploys slogansUtilizes virtues of audience
- Don't let your child get left behind! Save our Schools!
- Creates a sense of isolation for audience members who have not yet joined the causeAppeals to conformity and longing to belong
- Endorsement by a celebrity, politician, or other well-known, well-respected entity
- PLAIN FOLKS
- We love the new noise ordinances! No more late work mornings because we couldn't sleep all night!
- Selective informationFocuses on one side of an argument, such as only the positive, or only the negative
- NAME-CALLING
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- TYPES OF PROPAGANDA
- TRANSFER
- • Endorsement by an ordinary person who is humble and trustworthy• Makes the purpose of the propaganda seem reasonable and normal
- Using names that evoke a negative emotional response, such as fear
- Employs techniques that access the audience's positive feelings about something, and transfer them to the idea being promoted Relies heavily on symbolism
- Vote for SmithVote for America
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