Texto del Guión Gráfico
- The user
- Awareness
- Download the app and use
- Use in supermarket
- How does it look like
- Location
- Advocate
- - All ages- Main target: Elderly people and people with disabilities - New World's customers
- - Create an ads campaign- Send to loyalty customers (Clubcard's customers)- Create posters and place them around NW.
- Users can start by downloading an app through their mobile phones. Users need to log in/ sign up/ continue as a guest to be able to enter the app. There will be multiple languages to be used. Screenreaders are also provided for low-vision or blind persons. Wi-Fi is also provided.
- It is a very simple and easy process for searching for each product in the supermarket. Users can use the app to search for: Products, Prices, Product descriptions, Sale days, Stock checks, and Cooking recipes.
- After users enter the specific product that they are looking for. The screen will pop up like the picture above. For example User type Otaika Valley Eggs in the search section. Then the app will show a picture of the product. It also includes the price, ingredients, nutritional info, location, and stock of that product. This product is not on sale. That is why there is no discount price on it.
- Users can follow the location of those products based on the app. The number of each aisle, bay, and shelf will be stated clearly. This concept will be users in long term. It will reduce their shopping time. Also, for elderly and disabled persons they will feel that they are one of the reasons that we made this app up.
- Users will start to spread this news to their community. Then the number of users of the app will increase day by day. I am sure that people with disabilities will choose to shop in-store more than online. Our main purpose in creating the app is to make everyone inclusive. I want everyone to experience the same as others.
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