VIdeo For Arts Alive
Target Audience:
Latent publics - students and faculty at San Diego State University that are not aware of Arts Alive SDSU
Aware publics - people who know about Arts Alive SDSU but are not actively involved
Active publics - people who are active but are not yet an ambassador of Arts Alive SDSU
Messaging strategy: Use an appeal to pathos to make the on-campus SDSU community passionate about Arts Alive SDSU.
Explanation for why we didn’t use script: We felt no script would put an emphasis on the visual aspects of our storytelling accompanied with a catchy song to make the video more social media friendly and engaging.
Texto del Guión Gráfico
Clock ticks to 1a.m.
Student Studying in the Library
Cell Phone
It's Time #ArtsAliveSDSU
Audio: Quiet background with 'tick, tick TICK'
Leaves Library
Student is studying in Love Library as eh clock strikes 1a.m.
Girl In Dorm Room
Cell phone vibrates. Text Reads "Its Time. #ArtsAliveSDSU"
It's Time #ArtsAliveSDSU
Student packs up books and leave library in a hurry.
Student listening to music in dorm room. Underlying pop music... ding from phone interrupts song.
Shot of cell phone with same message. Girl in room texts back... I'm on my way.
On my way!
Faculty Mopping
Cell Phone of Faculty
#ArtsAliveSDSU Wanna Come?
Don't Start Without Me
Running to Sundial Courtyard
Faculty Janitor Mopping the West Commons
Image of Dark
Text reads: #ArtsAliveSDSU Wanna Come?
Diversified Group of Students and Faculty run to the courtyard.
Image of darkness... students looking around obviously waiting for something. A drum is then heard as a counting down 3...2...1
Students simultaneously begin dancing to techno/dance music
Arts Alive... Bringing people together, anytime, anywhere
Camera pans to sky and fades to black. THen reads: "Arts Alive... Bringing people together, anytime, anywhere."
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