Marketing Storyboard
Texto del Guión Gráfico
- Economic Utilities
- Economic utility: the functions of marketing add value to a product by making it more useful. This added value is called utility
- Form Utility
- Form Utility: Changing raw materials or putting parts together to make them more useful
- Place Utility
- Place Utility: Having a product where customers can buy it.
- The owners of Soccer Shop are discussing economic utilities and what soccer cleats they want to produce next.
- Time Utility
- Time Utility: Having a product available at a time convenient for customers.
- Factory workers at Soccer Shop are creating new soccer cleats.
- Information Utility
- Information Utility: Is providing information so the customer is comfortable buying.
- The owner of Soccer Shop is negotiating with the store owner trying to get her to sell his new cleats.
- Possession Utility
- Possession Utility: The exchange of a product for some monetary value.
- The store owner increased the number of hours the store is open to be more convenient for customers that are busy.
- Open 9AM- 10PM
- The owner of Soccer Shop is informing the young soccer teens on their new cleats.
- A teen soccer player is purchasing the new cleats from Soccer Shop with cash.
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