Problem Experienced

Solution Search

Product Discovery

Product Experienced

Problem Alleviated

Beneficial Outcome

Clearly show an example scenario where the customer is experiencing a pain point where they would want your product.

For most problems there is an existing solution, explain why it doesn't quite work in your scenario.

Show a plausible way your user could be introduced to your product/offering. Google? Word of Mouth?

Show a magical solution that largely ignores the bigger question of how the technology works behind the scene.

After the magic button is pressed, what happens from a customer perspective?

Why is the customer happy?

What benefit to them was experienced?