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Texto del Guión Gráfico
Economic Utility
The functions of marketing add value to a product by making it more useful. This added value is calledutility.
Form Utility
Form Utility is changing raw materials or putting parts together to make them more useful.
Place Utility
Place Utility is having a place where customer can a product.
In this meeting, members of the board of a phone company brainstorm and present ideas on how to make phones more useful.
Time Utility
Phone store open 24/7
24 hour Battery Life!Best Camera!
Raw material like iron, plastic, brass, glass, stainless steel and more are all put together to make phones in the factory.
Information Utility
Information Utility: Providing information so the customer is comfortable buying.
Here is a store where the phones will be sold, the customers have a place to come in and buy phones.
Possession Utility
Here a woman can see when the phone store is open so she knows when she can come in and purchase one.
Time Utility is having a moment or time when customers can buy products.
A billboard provides information on the phone to get customers to buy, such as a good camera and battery life.
The phone store takes cash and card for purchases with their computer and register.
Possession Utility is exchange of a product for some monetary value.
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