IMC plan
Texto del Guión Gráfico
- Grand Opening
- Concern about future
- Calling for help
- Frank, who has recently moved to the Shenandoah Valley, starts a small business. In this scene, he is opening his new business, which is a sandwich shop and Deli.
- Meeting with LD&B advisor
- After opening his sandwich shop, Frank is unsure about the financial stability of his shop. He wants to make sure his business won't run into any financial trouble. He is new to the area, so he begins to research financial providers in the area.
- Reaching an agreement
- Frank finds LD&B while doing his research of local financial providers. He decides to give them a call and find out more information about them. His call goes very well, as he is impressed by the attentiveness and caring attitude of the man on the phone. He proceeds to set up a meeting with an advisor.
- Business as usual
- Frank meets with an LD&B financial advisor, Greg. Greg explains to him what LD&B does, some of their core values and beliefs, and how LD&B can help him. Frank asks him a few questions, mostly related to cost. Frank begins to feel more confident in LD&B as the meeting progresses.
- The meeting continues to progress well, and it eventually leads to an agreement being reached by both parties. Frank is very glad to have LD&B as a trustworthy financial provider, and Greg is excited to start working with Frank and his new business. Both sides could not be happier!
- Now that Frank has LD&B on his side, he feels much more secure about the future of his business. His confidence in his business continues to grow, and he even sees more customers as a result!
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