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Texto del Guión Gráfico

  • L'Oréal Club app: "Hey Erika! You just walked into a store where they offer L'Oréal products, need some advice?
  • L'Oréal Club visagist: "Hi Erika, looking at your skintone, the color of your eyes, and the lipstick, I think the L'Oréal 'Infinment Bronze' eyeshadow would be a great match!"
  • Erika: "I would love to get some advice on which eyeshadow I should pair this lipstick with"
  • virtual testing
  • Erika: "Thank you for the advice. But before I will buy the eyeshadow, I'll first need to test it "
  • L'Oréal Club app: "Hey Erika. No problem! You can pay for all the L'Oréal products you just scanned via this app and we'll ship them to your home within the same day!
  • Erika: "I love all the L'Oréal products that I've found, but it is too much to carry since I still have to do my groceries..."
  • Erika: "I love all the L'Oréal products I just bought!
  • Erika: "I can't wait for them to arrive, so in the mean time I'll post my virtual look to the 'L'Oréal Club forum".
  • L'Oréal Club app: "Erika and approximately 10.000 other customers scanned and tested the L'Oréal 'Infaillible Foundation' today but did not buy it. We'll need to further analyse the conversion rate of this product."
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