Unknown Story
Texto del Guión Gráfico
- Scene 1: It is night time and a small business is put into frame
- Scene 2: Suspicious car pulls in front of the store and a man with a hood gets out
- Scene 3: Inside the store
- The camera pans to the front of a small business. It is dark outside to imply that it's nighttime and there is an absence of noise to generate a calm feeling. The only noise present is the sound of the crickets chirping.
- Scene 4: Business owner in bed
- A dark-colored car pulls in front of the store and stops. A man in dark clothes gets out with a hoodie covering his face. He looks around to see if anyone is looking. Suspense is created as to what will happen next.
- Scene 5: Out front of the store
- The scene starts with a loud crash of glass, which implies that a window was broken. It then pans to the hooded man taking cash from the register. He then runs out of the store through the broken window and drives away.
- Scene 6: Pans to night sky
- The scene cuts to the business owner in bed alseep. All of a sudden the phone rings and he answers, and a look of shock hits his face. His wife asks who was on the phone, to which he responds, "the police, our store has been robbed."
- The scene starts with the couple talking to a police officer who informs them of the situation. The wife is visibly distraught but the husband calms her down by saying, "don't worry, we are with LD&B, we are protected."
- This scene closes out the commercial. The camera pans to a clear night sky cluttered with stars. The screen is silent again, only crickets can be heard. LD&B's logo comes onto the screen and under it is the campaign slogan. It closes with a soothing, deep voice saying, "day and night protection done right, LD&B insurance and financial services has your back."
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