• Premium food and excellent service

• Convenient location downtown

• Strong local following and customer loyalty

• Affordable prices

• Small team size

• Small menu and lack of variety of food choices

• Not renovated in many years

• Partnering with local food apps

• Changing menu items and offering specials

• Using locally sourced ingredients

• Opening a food stall at the farmer's market

• Cost of rent rising

• Cost of ingredients rising

• New competing cafe opening across the street

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Weaknesses

Opportunities

Threats