Metabical Case - storyboarding 2
Storyboard-Text
- Since we want to address both overweight individuals & health-care providers, we came up with two different Ads to target each group...
- The Direct-to-Consumer Ad will be as follows: ...
- "Losing weight is tough. You don’t have to do it alone! Let Metabical and your health care provider start you on the road to a healthy weight and better life. Our CLINICALLY-PROVEN weight-loss drug and comprehensive support program will help you to live the life that you always wanted. "
- To the medical community, we'd say: ...
- "Give your overweight patients a safe alternative to fad diets and dangerous OTC drugs. Introducing Metabical –a clinically proven weight-loss drug. Combined with our long-term support program, Metabical will allow your patients to transition into a healthy lifestyle."
- Any changes to Marketing expense allocations compared to our most recent drug launch ?
- Glad you asked! For promotions, we want to reduce direct mailing to healthcare providers by 50% and allocate that extra money towards higher social media advertisement...
- PROMOTIONS
- We believe that social media is a more valuable, cost effective medium to reach BOTH healthcare providers and end consumers.
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