BANDWAGON
TESTIMONIAL
PLAIN FOLKS
TRANSFER
NAME-CALLING
CARD STACKING
GLITTERING GENERALITIES
• Endorsement by an ordinary person who is humble and trustworthy
• Makes the purpose of the propaganda seem reasonable and normal
TYPES OF PROPAGANDA
BRECKENRIDGE FOR PRES.
SAVE OUR COUNTRY!
VOTE LINCOLN!
I voted for higher taxes, and my workshop hasn't had to move overseas!
We love the new noise ordinances! No more late work mornings because we couldn't sleep all night!
Vote for Smith
Vote for America
Fare increases keep YOU on schedule!
Your tax dollars help!
Don't let your child get left behind!
Save our Schools!