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Types of Propaganda

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BANDWAGON

TESTIMONIAL

PLAIN FOLKS

TRANSFER

NAME-CALLING

CARD STACKING

GLITTERING GENERALITIES

  • Creates a sense of isolation for audience members who have not yet joined the cause
  • Appeals to conformity and longing to belong
  • Endorsement by a celebrity, politician, or other well-known, well-respected entity

• Endorsement by an ordinary person who is humble and trustworthy

• Makes the purpose of the propaganda seem reasonable and normal

  • Employs techniques that access the audience's positive feelings about something, and transfer them to the idea being promoted
  • Relies heavily on symbolism
  • Using names that evoke a negative emotional response, such as fear
  • Selective information
  • Focuses on one side of an argument, such as only the positive, or only the negative
  • Strongly loaded words that access the positive emotions of the target audience
  • Employs slogans
  • Utilizes virtues of audience

TYPES OF PROPAGANDA

BRECKENRIDGE FOR PRES.

SAVE OUR COUNTRY!

VOTE LINCOLN!

I voted for higher taxes, and my workshop hasn't had to move overseas!

We love the new noise ordinances! No more late work mornings because we couldn't sleep all night!

Vote for Smith

Vote for America



Fare increases keep YOU on schedule!

Your tax dollars help!

Don't let your child get left behind!

Save our Schools!

Types of Propaganda
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Storyboard Beschreibung

Types of Propaganda and Propaganda Techniques

Storyboard-Text

  • GLITTERING GENERALITIES
  • BANDWAGON
  • BRECKENRIDGE FOR PRES.
  • VOTE LINCOLN!
  • SAVE OUR COUNTRY!
  • TESTIMONIAL
  • I voted for higher taxes, and my workshop hasn't had to move overseas!
  • CARD STACKING
  • Fare increases keep YOU on schedule!
  • Your tax dollars help!
  • Strongly loaded words that access the positive emotions of the target audienceEmploys slogansUtilizes virtues of audience
  • Don't let your child get left behind! Save our Schools!
  • Creates a sense of isolation for audience members who have not yet joined the causeAppeals to conformity and longing to belong
  • Endorsement by a celebrity, politician, or other well-known, well-respected entity
  • PLAIN FOLKS
  • We love the new noise ordinances! No more late work mornings because we couldn't sleep all night!
  • Selective informationFocuses on one side of an argument, such as only the positive, or only the negative
  • NAME-CALLING
  • 
  • TYPES OF PROPAGANDA
  • TRANSFER
  • • Endorsement by an ordinary person who is humble and trustworthy• Makes the purpose of the propaganda seem reasonable and normal
  • Using names that evoke a negative emotional response, such as fear
  • Employs techniques that access the audience's positive feelings about something, and transfer them to the idea being promoted Relies heavily on symbolism
  • Vote for SmithVote for America
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