Social Change
Storyboard-Text
- Drawing attention to the issue.
- What are you doing Colin?
- Taking a knee.
- Consistency of the position.
- Yes, I will continue taking the knee until the issue is heard.
- Are you still kneeling before the games Colin?
- Cognitive conflict / deeper processing.
- What is Colin doing before his games?
- Is his behaviour right, should we be allowing this?
- Colin Kaepernick takes a knee during the national anthem at an American football game. This drew attention to the issue.
- The Augmentation principle.
- Colin is no longer on this team.
- Why?
- Ideas of equality / inequality were regularly being expressed.
- The Snowball effect.
- Kaepernick created conflict about wether or not his behaviour was right. This drew more attention to what Colin was trying to make people aware of.
- Social Cyproamnesia.
- Kaepernick lost his position and sponsorships, there were also many riots that put people at risk.
- Due to riots caused by Colin kneeling before the games.
- More and more people became aware of the issue and they became involved and supported. Many sports teams now take the knee in a sign of solidarity and support.
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