Cyber Bullying Commercial
Storyboard-Text
- SEND
-
- FAG
- *WIDE SHOT OF CLASSROOM* 4 male students whisper, text on their phones & laugh amongst each other. The teacher gives the lesson with his back to the class while the boy in the corner stares at his phone. He seems to be an outcast and is visibly sad.
- SEND
-
- QUEER
- *CAMERA ZOOMS IN TO THE 4 BOYS* The boys joke between themselves, making fun of the male student in the corner. The 3 boys in the middle decide to leave homophobic slurs on his Facebook page. The boy on the far left is clearly hesitant & weakly protests.
- SEND
-
- HOMO
- *CLOSE UP OF THE FIRST BOY TEXTING* The first boy angrily types 'FAG' in a Facebook comment & as he presses 'send' a gun appears in his other hand & he pulls the trigger. As the boy in the corner receives the message, blood seeps through his shirt & a shocked look crosses his face. The boy on the left is also shocked. The teacher doesn't notice & continues teaching.
- *CLOSE UP OF THE SECOND BOY TEXTING* The camera pans to the second boy as he leaves a comment that says 'QUEER' - a gun appears in his hand & he fires. We see a second blood stain seep through his shirt as the boy receives the message. The boy on the left continues to watch in shock but doesn't say anything.
-
- .....
- *CLOSE UP OF THE THIRD BOY TEXTING* The third boy proceeds to leave a comment that says 'HOMO' while pulling the trigger for the third time. Again, a new blood stain seeps through the boy in the corner's shirt as he receives the message.
- *ZOOM OUT TO THE 4 BOYS ON THEIR PHONES* The camera pans out to the 4 boys with their phones in hand. It's the 4th boy's turn to leave a comment but he's still hesitant. The 3 other boys put enormous pressure on him to join in on the cyber bullying.
- *CLOSE UP OF THE FOURTH BOY* The camera lands on the fourth boy as he contemplates whether or not to send a message. He ultimately decides not to join in on the bullying but instead of standing up for the other boy, he sits idly by in silence as they continue harassing him.
- SEND
- *CAMERA ZOOMS OUT TO A WIDE SHOT OF THE CLASSROOM* The teacher remains preoccupied with the lesson & doesn't notice as the 3 boys continue to send homophobic comments while simultaneously staking shots each time they press send. The boy on the left sits and watches in silence. The boy on the right finally drops his phone & falls the the floor in slow motion.
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- *WIDE SHOT OF THE CLASSROOM* As the boy hits the floor, the scene reverts to the boys with phones in their hands - no guns in sight and no blood. The teacher hears the whispering and turns towards the students. The boys scramble to put their phones away.
- *WIDE SHOT OF THE CLASSROOM* The teacher turns around to scold the students but finds the boys seemingly engaged in the lesson. The 3 boys in the middle have smug looks on their faces, they boy on the left has a regretful look on his face and the boy in the corner is shaken and on the verge of tears.
- *CAMERA MOVES TO SCREEN WITH WRITING* *VOICE READS THE STATISTICS*
- *CAMERA MOVES TO NEXT SCREEN WITH WRITING* *VOICE READS THE SCREEN AND SAYS:* "To take the pledge to stand up against homophobic bullying, visit our website, Facebook or Twitter page now."
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