Social change
Storyboard-Text
- DRAWING ATTENTION TO THE ISSUE:
- CONSISTENCY OF POSITION:
- COGNITIVE CONFLICTING/ DEEPER PROCESSING:
- VOTES FOR WOMEN
- Woman threw herself in front of a horse
- AUGMENTATION PRINCIPLE:
- This same message was displayed
- SNOWBALL EFFECT:
- VOTES FOR WOMEN
- Suffragettes made statements to challenge mainstream ideas in a non threatening way
- SOCIAL CRYPOTAMNESIA:
- How did we get the vote?
- Told people about the horrific ways in which they had been treated
- More and more people began to offer their support
- Women now have the vote but do not remember what women had to go through to get the vote
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